Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing - Image 1

£171.85

Routledge Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Name: Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Brand: Routledge
Price: 171.85 GBP
Availability: InStock

E-commerce

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£172 today · all-time low £172 (Jun 2026) · usually £172

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 63 days · 63 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 63 days • 1 price levels

Days at Price

Price Analysis

Most common price: £172 (63 days, 100.0%)

Price range: £172 - £172

Price levels: 1 different prices over 63 days

Description

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Key Features

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Product type: ABIS BOOK

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367444011
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 22 July 2022
Listed Since: 14 January 2022

Barcode

No barcode data available

Routledge Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

eMarketing: Digital Marketing Strategy International Student Edition

Marketing Skills in Practice: Developing a Successful Marketing Career

Digital Marketing: A Practical Approach

Marketing: An Introduction

Essentials of Digital Marketing (Global Management Series)

Digital Marketing: A Practical Approach

Digital Marketing

Marketing in a Digital World: 16 (Review of Marketing Research, 16)

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

Strategic Digital Marketing: Modernizing 21st Century Business - 2nd Edition (Digital Business Series)

Marketing Strategy: Based on First Principles and Data Analytics

The Art & Science of Marketing: Marketing for Marketing Managers

Digital Marketing ISE

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Essentials Of Modern Marketing: Italy Edition

Integrated Digital Marketing in Practice

Digital Analytics for Marketing (Mastering Business Analytics)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Essentials of Modern Marketing: Inaugural Pakistan Edition

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence (Advances in Marketing, Customer Relationship Management, and E-services)

Computergestütztes Marketing

Digital Marketing: Strategy, Planning & Disruption