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Kogan Page Digital Marketing in Practice Textbook

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Description

Master the essentials of digital campaign management with Digital Marketing in Practice by Kogan Page. This streamlined textbook offers a real-life focused approach to designing, implementing, and measuring effective marketing strategies. It balances practical, step-by-step coverage with necessary academic theoretical context to provide a definitive resource for learners. Gain expertise in analyzing competitor behavior and conducting digital marketing in a responsible and accountable manner. The book explores key definitions and best practices for essential tools and platforms, including SEO, social media marketing, email marketing, and online advertising. Use this guide to learn how to create strategic plans, set clear objectives, and navigate the modern digital landscape with confidence.

Key Features

Digital Marketing in Practice by Kogan Page provides a real-life focused approach to designing and implementing effective campaigns.

This textbook balances step-by-step practical coverage with academic theoretical context for a complete learning experience.

Learn to analyze competitor behavior and manage digital marketing in a responsible and accountable way.

The guide covers essential tools and platforms including SEO, social media marketing, and email marketing.

Develop skills in online advertising and learn how to create marketing plans and set clear objectives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 March 2023
Listed Since
21 April 2022

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