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Business Science Reference Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

Name: Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)
Brand: Business Science Reference

E-business

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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799829634
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 27 March 2020
Listed Since: 04 January 2020

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Business Science Reference Digital Marketing Strategies and Models for Competitive Business (Advances in Business Strategy and Competitive Advantage)

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