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IGI Global E-Marketing in Developed and Developing Countries: Emerging Practices
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Description
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Product Specifications
- Brand
- IGI Global
- Format
- hardcover
- ASIN
- 1466639547
- Domain
- Amazon UK
- Release Date
- 30 April 2013
- Listed Since
- 22 November 2012
Barcode
No barcode data available
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