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IGI Global E-Marketing in Developed and Developing Countries: Emerging Practices

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Description

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2013
Listed Since
22 November 2012

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