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£76.27

IGI Global Advances in Electronic Marketing

Name: Advances in Electronic Marketing
Brand: IGI Global
Price: 76.27 GBP
Availability: InStock

E-business

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Description

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1591403219
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 28 February 2005
Listed Since: 02 February 2007

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IGI Global Advances in Electronic Marketing

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