£56.41

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£56 today · cheaper than every other day in the last 3 months

IGI Global Advances in Electronic Marketing

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Last 73 days · 73 data points (no recent data)

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£76.56 £54.39 £59.23 £64.07 £68.90 £73.74 £78.58 25 July 2026 12 August 2026 30 August 2026 17 September 2026 05 October 2026
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Price Distribution

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1 day · current 16 days 12 days 7 days 37 days 0 9 19 28 37 £56 £58 £74 £76 £77 Days at Price

Price Analysis

Most common price: £77 (37 days, 50.7%)

Price range: £56 - £77

Price levels: 5 different prices over 73 days

Description

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 February 2005
Listed Since
02 February 2007

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