£198.76

IGI Global Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

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£199 today · usual range £172–£200 · best ever £172

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Last 63 days · 63 data points (no recent data)

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£199.92 £169.07 £175.80 £182.53 £189.26 £195.99 £202.73 10 June 2026 25 June 2026 11 July 2026 26 July 2026 11 August 2026

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2 days 52 days 9 days 0 13 26 39 52 £172 £199 £200 Days at Price

Price Analysis

Most common price: £199 (52 days, 82.5%)

Price range: £172 - £200

Price levels: 3 different prices over 63 days

Description

In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2017
Listed Since
06 September 2017

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