£171.87

IGI Global Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Price data last checked 176 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 2 years ago.

£172 today · all-time low £164 (Jun 2024) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 555 days • 555 data points (No recent data available)

Historical
Generating forecast...
£201.71 £160.23 £169.28 £178.33 £187.38 £196.43 £205.48 10 June 2024 26 October 2024 14 March 2025 30 July 2025 16 December 2025

Price Distribution

Price distribution over 555 days • 4 price ranges

Days at Price
Current Price
300 days 35 days · current 137 days 83 days 0 75 150 225 300 £164-172 £172-179 £179-187 £194-202 Days at Price

Price Analysis

Most common range: £164-172 (300 days, 54.1%)

Price range: £164 - £202

Price levels: 4 price ranges over 555 days

Description

In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2017
Listed Since
06 September 2017

Barcode

No barcode data available

Similar Products You Might Like

Digital Advertising and Marketing Communication
97% match

Digital Advertising and Marketing Communication

Willford Press

£64.50 01 Mar 2026
Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
97% match

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£184.00 08 Feb 2026
Advertising: Strategy, Creativity and Media
97% match

Advertising: Strategy, Creativity and Media

£59.79 11 Jan 2026
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
97% match

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£161.56 15 Dec 2025
Online Multimedia Advertising: Techniques and Technologies (Advances in Multimedia and Interactive Technologies)
97% match

Online Multimedia Advertising: Techniques and Technologies (Advances in Multimedia and Interactive Technologies)

Information Science Reference

£152.29 10 Feb 2026
Advertising Management: Concepts, Theories, Research and Trends
97% match

Advertising Management: Concepts, Theories, Research and Trends

MACMILLAN

£90.85 11 Feb 2026
Advertising Media Planning: A Brand Management Approach
97% match

Advertising Media Planning: A Brand Management Approach

Routledge

£49.99 22 Feb 2026
Advertising, Promotion, and New Media
97% match

Advertising, Promotion, and New Media

Routledge

£150.00 07 Apr 2026
Advertising in New Formats and Media: Current Research and Implications for Marketers
97% match

Advertising in New Formats and Media: Current Research and Implications for Marketers

emerald PUBLISHING

£95.99 01 Mar 2026
Integrated Digital Marketing in Practice
97% match

Integrated Digital Marketing in Practice

Cambridge University Press

£103.10 17 Feb 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
96% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£57.93 23 Feb 2026
Advertising and Integrated Brand Promotion
96% match

Advertising and Integrated Brand Promotion

Cengage Learning

£43.51 03 Mar 2026
Persuasive Advertising: Evidence-based Principles
96% match

Persuasive Advertising: Evidence-based Principles

MACMILLAN

£54.99 13 Jan 2026
Advertising Management in a Digital Environment: Text and Cases
96% match

Advertising Management in a Digital Environment: Text and Cases

Routledge

£47.81 16 Feb 2026
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
96% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£42.43 24 Feb 2026
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
96% match

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Cengage Learning

£61.99 17 Apr 2026
Advertising
96% match

Advertising

South-Western

£46.99 15 Apr 2026
Advertising, the Media and Globalisation: A World in Motion
96% match

Advertising, the Media and Globalisation: A World in Motion

Routledge

£136.11 09 Mar 2026
Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)
96% match

Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

McGraw-Hill Education

£47.59 12 Jan 2026
Routledge Integrated Advertising, Promotion, and Marketing Book
96% match

Routledge Integrated Advertising, Promotion, and Marketing Book

Routledge

£133.30 12 Apr 2026
Advertising and Integrated Brand Promotion
96% match

Advertising and Integrated Brand Promotion

Cengage Learning

£72.67 08 Jan 2026
Digital Marketing
96% match

Digital Marketing

wessex, inc.

£73.00 06 Mar 2026
Advertising Research: Theory and Practice
96% match

Advertising Research: Theory and Practice

PEARSON EDUCATION

£73.99 23 Feb 2026
Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Impacts of Online Advertising on Business Performance (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£207.12 19 Apr 2026