£46.94

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£47 today · usual range £35–£49 · best ever £35

McGraw-Hill Education McGraw-Hill Advertising Media Planning, Seventh Edition

Amazon

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£49.18 £33.29 £36.75 £40.22 £43.69 £47.16 £50.63 25 July 2026 30 July 2026 04 August 2026 09 August 2026 15 August 2026
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Description

Master the art of media strategy with Advertising Media Planning, Seventh Edition from McGraw-Hill Education. As an industry standard for 30 years, this updated edition provides essential guidance for both practicing professionals and aspiring media planners. Learn to navigate the modern landscape by applying the latest advertising technologies and understanding the newest developments in digitization and the three screens of video. This edition helps you build your brand across every medium and teaches you how to create the right budget for each campaign. It offers valuable insight into constructing media plans that effectively achieve marketing objectives, making it a vital resource for anyone in marketing, sales, advertising, or promotion.

Key Features

Learn to apply the latest advertising technologies to modern marketing campaigns.

Gain insight into the newest developments in digitization and the three screens of video.

Develop strategies to build your brand presence across every available medium.

Master the process of creating the right budget for each specific advertising campaign.

Access industry-standard knowledge updated for the current media planning landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2010
Listed Since
19 October 2009

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