Absolute Essentials of Advertising (Absolute Essentials of Business and Economics) - Image 1

£52.10

Routledge Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Name: Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)
Brand: Routledge
Price: 50.75 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 84 days • 84 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 84 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £52 (54 days, 64.3%)

Price range: £49 - £52

Price levels: 3 different prices over 84 days

Description

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032007664
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 19 April 2022
Listed Since: 08 January 2022

Barcode

No barcode data available

Routledge Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Practice of Advertising

Advertising and Promotional Culture: Case Histories

The Handbook of International Advertising Research (Handbooks in Communication and Media)

Advertising Explained (Routledge Library Editions: Advertising)

Principles of Advertising: A Global Perspective, Second Edition

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising

Creative Strategy in Advertising

The Economics of Advertising: 12 (Routledge Library Editions: Advertising)

Social and Environmental Issues in Advertising

Advertising Myths: The Strange Half-Lives of Images and Commodities (International Library of Sociology)

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Management: European Edition

Advertising and Branding: Creating a Global Business

Marketing Communications: Objectives, Strategy, Tactics

What's in a Name?: Advertising and the Concept of Brands

Research Methods and Techniques in Public Relations and Advertising

Essentials of Modern Marketing: Inaugural Pakistan Edition

Vergleichende Werbung: Theoretischer Bezugsrahmen und empirische Untersuchung zur Werbewirkung (Forschungsgruppe Konsum und Verhalten)

Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy: 47 (Routledge Studies in International Business and the World Economy)

Werbung, Mode und Design

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances: 11 (Advances in Business Marketing and Purchasing, 11)

The Marketing Casebook: Cases and Concepts

Digital Marketing: A Practical Approach