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£67.35
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£67 today · cheaper than every other day in the last 3 months
Routledge Global Advertising Practice in a Borderless World
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Price distribution over 70 days • 3 price levels
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Most common price: £71 (40 days, 57.1%)
Price range: £67 - £72
Price levels: 3 different prices over 70 days
Description
Key Features
This Routledge publication explores adaptive advertising practices within a rapidly globalizing business environment.
The text covers a wide range of marketing approaches across both major and emerging global markets.
Learn how to navigate cultural and regional differences in mainstream and digital advertising.
Understand the practical application of globalization in the modern advertising industry.
Part of the Routledge Studies in International Business and the World Economy series.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 113891830X
- Domain
- Amazon UK
- Release Date
- 26 November 2016
- Listed Since
- 18 August 2015
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