£69.97

Routledge Global Advertising Practice in a Borderless World

Name: Routledge Global Advertising Practice in a Borderless World
Brand: Routledge
Price: 73.61 GBP
Availability: InStock

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Description

Navigate the complexities of modern marketing with Global Advertising Practice in a Borderless World. Published by Routledge as part of the Studies in International Business and the World Economy series, this book addresses the necessity of responding to a rapidly globalizing business environment. In today's market, being global means more than just standardizing content. It requires staying at the forefront of social and cultural trends that shape our changing world. This text explores how cultural and regional differences impact the creation and management of advertising campaigns. Readers will gain insights into adaptive advertising practices across both major and emerging markets. The content covers a broad spectrum of communication methods, including mainstream and digital advertising. By focusing on how the globalization of advertising works in practice, this book provides a deep look into the real-world application of international marketing strategies in a world without traditional borders.

Key Features

Explores adaptive advertising practices within both major and emerging global markets.

Provides insight into managing cultural and regional differences in a globalized business environment.

Covers a wide range of communication channels including mainstream and digital advertising.

Examines how to stay ahead of social and cultural trends that drive global market changes.

Part of the Routledge Studies in International Business and the World Economy series.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113891830X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 November 2016
Listed Since: 18 August 2015

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Routledge Global Advertising Practice in a Borderless World

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