£134.99

Routledge Advertising Today and Tomorrow - Business Textbook

Name: Routledge Advertising Today and Tomorrow - Business Textbook
Brand: Routledge
Price: 119.43 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the fundamental structures of the advertising industry with Advertising Today and Tomorrow from the Routledge Library Editions. This comprehensive text surveys the function of modern advertising, with a specific focus on the inner workings of the modern advertising agency. It investigates how current industry machinery meets business requirements and offers insights into how the field can refine itself for future challenges. This book serves as a valuable resource for students of business and marketing at colleges, universities, and business schools. It is also an excellent guide for young professionals looking to build a successful career in the advertising sector. By examining both the current state and the future direction of the industry, this work provides a deep look into the evolution of marketing communications and agency management.

Key Features

Provides an in-depth survey of the structure and function of modern advertising agencies.

Analyzes how advertising machinery meets the specific requirements of modern business.

Offers suggestions for how the industry can equip and refine itself for future developments.

Serves as a practical resource for marketing and business students in academic settings.

Acts as a helpful guide for young people seeking to start a professional career in advertising.

Part of the respected Routledge Library Editions series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415817838
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 25 March 2013
Listed Since: 30 August 2012

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Routledge Advertising Today and Tomorrow - Business Textbook

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