£145.00

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£145 today · previous high £145 · all-time low £136

Routledge Advertising Today and Tomorrow - Routledge Library Editions

Amazon

Price History & Forecast

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Last 59 days · 59 data points (no recent data)

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£145.00 £135.42 £137.51 £139.60 £141.69 £143.78 £145.87 11 August 2026 25 August 2026 09 September 2026 23 September 2026 08 October 2026
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Price Distribution

Price distribution over 59 days • 2 price levels

Days at Price
Current Price
13 days 46 days · current 0 12 23 35 46 £136 £145 Days at Price

Price Analysis

Most common price: £145 (46 days, 78.0%)

Price range: £136 - £145

Price levels: 2 different prices over 59 days

Description

Advertising Today and Tomorrow examines the structure and function of modern advertising, with particular focus on how advertising agencies operate and adapt to contemporary business needs. Originally published in 1974, this Routledge Library Edition provides students of business and marketing with comprehensive insights into the advertising industry's machinery and its evolution. The book investigates whether current advertising practices align with modern requirements and outlines strategies for agencies to refine their operations and better serve clients. It serves as an essential resource for university and business school students, career-seekers entering the advertising field, and professionals seeking to understand the foundations and future direction of advertising practice.

Key Features

Routledge Library Editions reprint preserves the complete 1974 text on advertising industry structure and agency operations.

Addresses how modern advertising agencies function and adapt to changing business requirements and client needs.

Essential resource for business and marketing students in colleges, universities, and professional business schools.

Provides strategic guidance for advertising professionals seeking career advancement and industry understanding.

Explores the future trajectory of advertising practice and recommendations for industry refinement and development.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 March 2013
Listed Since
30 August 2012

Barcode

No barcode data available

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