£125.00

Routledge The Advertising Agency: Procedure and Practice Vol 1

Name: Routledge The Advertising Agency: Procedure and Practice Vol 1
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Business & Economic History

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Description

Explore the foundations of the advertising industry with The Advertising Agency (RLE Marketing): Procedure and Practice: Volume 1. Published by Routledge, this historical text examines the organization and operation of advertising agencies during the early twentieth century. As one of the earliest manuals for planning and operating an agency, this book provides a detailed look at the challenges faced by professionals in a developing field. It serves as an important resource for those studying business and economic history, offering a deep dive into how agencies functioned during a transformative era. By using six American advertising agencies as primary sources, the text illustrates the role advertising plays in successful business operations. This volume is an essential addition for researchers, students, and history enthusiasts interested in the evolution of marketing and the structural development of the advertising profession.

Key Features

Provides a detailed examination of agency organization and operations during the early twentieth century.

Functions as one of the earliest instructional manuals for planning and operating an advertising agency.

Uses six American advertising agencies as primary sources to provide real-world context.

Illustrates the role advertising plays in the success of a business through historical study.

Offers deep insights into the specific challenges of running an agency in a developing industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138794384
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 13 February 2014

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Routledge The Advertising Agency: Procedure and Practice Vol 1

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