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Routledge The Advertising Agency - Routledge Library Edition Marketing

Name: The Advertising Agency - Routledge Library Edition Marketing
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Business & Economic History

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Description

This foundational text examines the inner workings of advertising agencies during the early twentieth century, offering one of the earliest practical manuals on agency planning and operations. Drawing from six American advertising agencies as primary sources, the book demonstrates advertising's critical role in business success and provides detailed insights into agency organization, management procedures, and operational practices. Originally written during a formative period in advertising history, this volume captures essential strategies and structures that shaped the modern advertising industry, making it invaluable for professionals, historians, and students of business and marketing evolution.

Key Features

The book explores agency organization and operational procedures based on six established American advertising firms of the early 1900s.

One of the earliest published manuals dedicated to planning, structuring, and operating an advertising agency with practical guidance.

Demonstrates how advertising functions as a vital component of successful business strategy and company growth.

Part of the Routledge Library Editions: Marketing series, preserving important historical marketing and business scholarship.

Provides detailed examination of early twentieth-century advertising practices relevant to understanding modern agency development.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138794384
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 13 February 2014

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Routledge The Advertising Agency - Routledge Library Edition Marketing

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Description

Key Features

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