The Economics of Advertising (Routledge Library Editions: Advertising) - Image 1

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Routledge The Economics of Advertising (Routledge Library Editions: Advertising)

Name: The Economics of Advertising (Routledge Library Editions: Advertising)
Brand: Routledge
Price: 46.96 GBP
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Anthropology & Sociology

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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138997838
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 04 November 2015

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Routledge The Economics of Advertising (Routledge Library Editions: Advertising)

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