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Routledge The Economics of Advertising (Routledge Library Editions: Advertising)

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49 days · current 22 days 0 12 25 37 49 £46 £49 Days at Price

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Description

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 November 2015
Listed Since
04 November 2015

Barcode

No barcode data available

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