Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising) - Image 1

£136.84

Routledge Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

Name: Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

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Description

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415817951
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 25 March 2013
Listed Since: 30 August 2012

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Routledge Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

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