£149.97

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£150 today · previous high £150 · all-time low £137

Routledge Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

Amazon

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£149.97 £135.53 £138.68 £141.83 £144.98 £148.13 £151.28 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Price range: £137 - £150

Price levels: 3 different prices over 62 days

Description

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 March 2013
Listed Since
30 August 2012

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