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Routledge The Early Advertising Scene (RLE Marketing): 10 (Routledge Library Editions: Marketing)

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Description
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138787299
Category
Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
10 January 2014

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