The Economics of Advertising (The International Library of Critical Writings in Economics series) - Image 1

£191.74

Edward Elgar Publishing The Economics of Advertising (The International Library of Critical Writings in Economics series)

Name: The Economics of Advertising (The International Library of Critical Writings in Economics series)
Brand: Edward Elgar Publishing
Price: 191.74 GBP
Availability: InStock

Theory & Philosophy

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Description

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics. Review 'A unique feature of the book is the systematic and integrative approach used in the presentation of a necessary theoretical framework in the area under study before providing any empirical evidence.' About the Author Edited by Kyle Bagwell, Stanford University, US

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1840643846
Category: Books > Subjects > Business, Finance & Law > Economics > Theory & Philosophy
Domain: Amazon UK
Release Date: 26 September 2001
Listed Since: 16 December 2006

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Edward Elgar Publishing The Economics of Advertising (The International Library of Critical Writings in Economics series)

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