Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals) - Image 1

£124.88

Routledge Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

Name: Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)
Brand: Routledge
Price: 124.88 GBP
Availability: InStock

Social

This is the usual price. Wait for it to drop, or tell us your number.

£125 today · usual range £0–£0 · best ever £113

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 486 days • 486 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 486 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £113-117 (443 days, 91.2%)

Price range: £113 - £133

Price levels: 4 price ranges over 486 days

Description

In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement. About the Author Linda F. Alwitt, Andrew A. Mitchell

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0367498804
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 20 December 2021
Listed Since: 21 September 2021

Barcode

No barcode data available

Routledge Psychological Processes and Advertising Effects: Theory, Research, and Applications (Psychology Revivals)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

The Psychology of Advertising

The Advertising and Consumer Culture Reader

Routledge - The Advertising and Consumer Culture Reader

Emotion in Advertising: Theoretical and Practical Explorations

Advertising Exposure, Memory and Choice (Advertising and Consumer Psychology)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Advertising vol 4

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising vol 2

The Economics of Advertising (The International Library of Critical Writings in Economics series)

Advertising vol 3

Measuring Advertising Effectiveness (Advertising and Consumer Psychology)

Concise Encyclopedia of Advertising

Advertising vol 1

Measuring Advertising Effectiveness

Advertising, Society, and Consumer Culture

Advertising (Critical Concepts in Media and Cultural Studies)

Advertising, Society, and Consumer Culture

Advertising: Developments & Issues in the Digital Age - Book

A History of Advertising: The First 300,000 Years

Advertising and Promotional Culture: Case Histories

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers