£136.45

Routledge Advertising, The Uneasy Persuasion - Sociology Book

Name: Routledge Advertising, The Uneasy Persuasion - Sociology Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex role of advertising in American society with Michael Schudson's Advertising, the Uneasy Persuasion. Part of the Routledge Library Editions, this book provides a clear-eyed account of advertising as both a business and a social institution. Rather than focusing on moral indignation or theories of manipulation, Schudson offers a calm and reasoned assessment of the industry within its wider sociological and historical framework. This text examines whether advertising acts as a form of faith in a secular society and why it often fails to inspire deep devotion. It challenges common perceptions by suggesting that advertising is not as effective or scientifically founded as its supporters or its critics claim. For students and readers interested in anthropology and sociology, this book offers a grounded perspective on how advertising functions in the real world.

Key Features

Provides a sociological and historical framework to understand advertising as a social institution.

Offers a clear assessment of the industry without relying on moral indignation or fantasies of manipulation.

Examines the relationship between advertising and secular society from a professional and academic perspective.

Challenges common myths regarding the effectiveness and scientific foundations of modern advertising.

Part of the Routledge Library Editions, making it a valuable resource for social science study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415817935
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 30 August 2012

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Routledge Advertising, The Uneasy Persuasion - Sociology Book

This is the most expensive it has ever been. Walk away.

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