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Routledge Advertising, The Uneasy Persuasion - Sociology Book

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£155.00 £150.85 £151.76 £152.66 £153.57 £154.47 £155.38 11 August 2026 25 August 2026 08 September 2026 22 September 2026 07 October 2026
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Description

Explore the complex role of advertising in American society with Michael Schudson's Advertising, The Uneasy Persuasion. Part of the Routledge Library Editions, this book examines advertising as both a business and a social institution. Rather than focusing on moral outrage or theories of manipulation, Schudson provides a clear assessment within a sociological and historical framework. This text questions the actual impact and effectiveness of the industry. It offers a perspective that challenges both the advocates and the critics by analyzing whether advertising is as scientifically founded or powerful as often claimed. It is an essential read for those studying anthropology, sociology, and the historical development of media and social institutions.

Key Features

This Routledge Library Edition provides a clear-eyed account of advertising as a business and social institution.

Author Michael Schudson presents a sociological and historical framework to assess the impact of advertising.

The text investigates the effectiveness and scientific foundations of the advertising industry.

This book offers a scholarly perspective on how advertising functions within American society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 March 2013
Listed Since
30 August 2012

Barcode

No barcode data available

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