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Routledge Advertising Explained (Routledge Library Editions: Advertising)

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Description
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
1138966134
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain
Amazon UK
Release Date
30 November 2015
Listed Since
04 November 2015

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