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Routledge Forty Years an Advertising Agent 1865-1905 - Routledge Revivals

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Description

This reprinted classic offers a comprehensive historical account of advertising's development during a transformative period in American journalism. Originally published in 1985 as part of the Routledge Revivals series, the work comprises 52 papers that trace advertising's inception, development, and growth from both practical and conceptual perspectives. Written for beginners and professionals alike, the collection provides an education in advertising fundamentals whilst serving as an invaluable scholarly resource. The book's lasting significance lies in its detailed exposition of advertising's role within American journalism history, exploring a phase that remains comparatively understudied yet profoundly influential. Each paper combines historical insight with practical wisdom, making this volume essential reading for journalism students, advertising professionals, and media historians seeking to understand how modern advertising practices emerged and evolved during the late nineteenth and early twentieth centuries.

Key Features

Routledge Revivals reprint preserves 52 seminal papers documenting advertising development from 1865 to 1905.

Comprehensive coverage spans advertising's inception, practical methods, and growth as both art and science.

Suitable for advertising beginners seeking foundational knowledge and inspiration from historical industry pioneers.

Contributes significantly to understanding American journalism history and advertising's pivotal role within it.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 June 2019
Listed Since
25 May 2019

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