£133.21

Routledge Forty Years an Advertising Agent: 1865-1905 Book

Name: Routledge Forty Years an Advertising Agent: 1865-1905 Book
Brand: Routledge
Price: 133.21 GBP
Availability: InStock

Journalism

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Description

Explore the foundational history of American media with Forty Years an Advertising Agent: 1865-1905. Originally published in 1985, this Routledge Revival collection presents 52 papers that track the inception and growth of advertising as both an art and a science. This work provides a practical look at how the advertising industry developed during a significant era. It serves as an educational resource for beginners looking to understand the roots of the profession. Beyond its practical use, the book offers lasting value as a historical contribution to American journalism. It provides a clear look into a phase of journalism history that is often misunderstood but remains highly important for anyone studying the evolution of communication and media.

Key Features

Comprehensive historical collection containing 52 distinct papers regarding the development of advertising.

Educational resource designed to help beginners understand the practical application of advertising arts and sciences.

Provides a detailed look at the growth and evolution of the industry between 1865 and 1905.

Serves as a significant contribution to the history of American journalism and media studies.

Offers a clear exposition of a specific and important phase in the history of the advertising profession.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367111519
Category: Books > Subjects > Reference > Writing > Journalism
Domain: Amazon UK
Release Date: 05 June 2019
Listed Since: 25 May 2019

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Routledge Forty Years an Advertising Agent: 1865-1905 Book

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