Routledge Advertising at the Crossroads - Federal Regulation

Advertising at the Crossroads: Federal Regulation Vs. Voluntary Controls explores the tension between government oversight and industry self-regulation. As advertising faces increased scrutiny from federal regulatory and judicial bodies, the industry must navigate a growing storm of public criticism stemming from certain abuses. This Routledge Library Edition examines the central question facing advertisers, agencies, and media: will the industry be subject to more stringent governmental controls, or can it prevent such action through mature self-regulation? The author addresses this issue with a realistic perspective, identifying constructive measures that the advertising industry can take to manage these pressures. This book is a valuable resource for those studying the legal and social sciences of advertising. It provides a clear look at the regulatory landscape and the potential paths forward for the industry to maintain its autonomy while addressing public concerns.