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£151.26
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£151 today · cheaper than every other day in the last 3 months
Routledge Advertising at the Crossroads - Federal Regulation vs Self-Control
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Price distribution over 56 days • 1 price levels
Price Analysis
Most common price: £151 (56 days, 100.0%)
Price range: £151 - £151
Price levels: 1 different prices over 56 days
Description
Key Features
Routledge publication examining the regulatory crossroads facing the advertising industry in relation to federal oversight and voluntary controls.
Addresses the core tension between governmental regulation and industry self-regulation that shaped advertising policy debates.
Provides constructive measures advertisers, agencies and media must implement to respond to public criticism and regulatory scrutiny.
Explores how advertising can forestall stringent governmental controls through mature self-regulation initiatives and responsible practices.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415817749
- Domain
- Amazon UK
- Release Date
- 25 March 2013
- Listed Since
- 30 August 2012
Barcode
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