£131.87

Routledge Advertising at the Crossroads - Federal Regulation

Name: Routledge Advertising at the Crossroads - Federal Regulation
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

Anthropology & Sociology

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Description

Advertising at the Crossroads: Federal Regulation Vs. Voluntary Controls explores the tension between government oversight and industry self-regulation. As advertising faces increased scrutiny from federal regulatory and judicial bodies, the industry must navigate a growing storm of public criticism stemming from certain abuses. This Routledge Library Edition examines the central question facing advertisers, agencies, and media: will the industry be subject to more stringent governmental controls, or can it prevent such action through mature self-regulation? The author addresses this issue with a realistic perspective, identifying constructive measures that the advertising industry can take to manage these pressures. This book is a valuable resource for those studying the legal and social sciences of advertising. It provides a clear look at the regulatory landscape and the potential paths forward for the industry to maintain its autonomy while addressing public concerns.

Key Features

Examines the conflict between increasing federal regulation and the potential for industry self-regulation.

Analyzes the impact of public criticism and specific abuses on the modern advertising landscape.

Addresses the challenges faced by advertising agencies, media, and advertisers regarding judicial scrutiny.

Offers a realistic look at the regulatory and judicial pressures currently affecting the industry.

Provides insights into constructive measures the advertising sector can initiate to manage oversight.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415817749
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 30 August 2012

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Routledge Advertising at the Crossroads - Federal Regulation

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