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Routledge Modern Advertising and Market for Audience Attention - US History

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£151.26 £111.25 £119.98 £128.71 £137.44 £146.17 £154.90 11 August 2026 25 August 2026 08 September 2026 22 September 2026 06 October 2026
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Description

Modern Advertising and the Market for Audience Attention examines how the US advertising industry transformed between 1870 and 1920, fundamentally reshaping how advertisers accessed and understood their audiences. This scholarly work by Routledge re-centres the narrative of modern advertising's invention on the critical question of audience access standardisation. Drawing extensively from late-nineteenth and early-twentieth-century primary sources, including professional advertising journals and contemporary business press, the book traces the development of print media and advertising practices during this pivotal period. The analysis reveals how advertisers and specialised advertising agencies worked together to create reliable systems for reaching and comprehending market audiences. Part of the Routledge Explorations in Economic History series, this accessible yet rigorous examination offers valuable insights into advertising history, media economics, and the origins of modern consumer culture for scholars, students, and anyone interested in the historical foundations of contemporary advertising practices.

Key Features

Routledge publication focusing on US advertising industry transformation between 1870 and 1920 with detailed historical analysis.

Draws from original late-nineteenth and early-twentieth-century source materials, including advertising professional journals and business press.

Part of Routledge Explorations in Economic History series, offering scholarly perspective on economic and social history.

Examines how advertisers standardised audience access and knowledge during the critical turn-of-the-twentieth-century period.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 December 2019
Listed Since
28 August 2019

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