£114.89

Routledge Modern Advertising and the Market for Audience Attention

Name: Routledge Modern Advertising and the Market for Audience Attention
Brand: Routledge
Price: 114.89 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the historical origins of the American advertising industry with this detailed study from Routledge. This book examines the transformative period between 1870 and 1920, a time when advertisers and specialized agencies developed new ways to reach and understand specific audiences. By focusing on how access to consumers became streamlined and standardized, this work provides a fresh perspective on the birth of modern marketing practices. Drawing on primary sources from the late nineteenth and early twentieth centuries, the text utilizes professional advertising journals and business press materials to reconstruct the era. Readers will learn about the evolution of print media and the development of various advertising tools that shaped the commercial landscape. This volume is an essential resource for those interested in economic history and the structural changes that created the modern attention economy.

Key Features

Examines the US advertising industry transition occurring between 1870 and 1920.

Analyzes how advertisers created reliable access to and knowledge of target audiences.

Uses primary source materials from professional advertising journals and the business press.

Provides a deep look into the development of print media and billboard advertising.

Part of the Routledge Explorations in Economic History series for academic depth.

Focuses on the standardization and streamlining of audience access in the US market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138201545
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 28 August 2019

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Routledge Modern Advertising and the Market for Audience Attention

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