£125.74

Routledge Modern Advertising and the Market for Audience Attention

Name: Routledge Modern Advertising and the Market for Audience Attention
Brand: Routledge
Price: 125.74 GBP
Availability: InStock

Anthropology & Sociology

Pricier than usual. £10 more than the 30-day average — we'd wait.

£126 today · 30-day average £116 · all-time low £115

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 71 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £115 (55 days, 77.5%)

Price range: £115 - £137

Price levels: 4 different prices over 71 days

Description

Explore the historical origins of the American advertising industry with this detailed study from Routledge. This book examines the transformative period between 1870 and 1920, a time when advertisers and specialized agencies developed new ways to reach and understand specific audiences. By focusing on how access to consumers became streamlined and standardized, this work provides a fresh perspective on the birth of modern marketing practices. Drawing on primary sources from the late nineteenth and early twentieth centuries, the text utilizes professional advertising journals and business press materials to reconstruct the era. Readers will learn about the evolution of print media and the development of various advertising tools that shaped the commercial landscape. This volume is an essential resource for those interested in economic history and the structural changes that created the modern attention economy.

Key Features

Examines the US advertising industry transition occurring between 1870 and 1920.

Analyzes how advertisers created reliable access to and knowledge of target audiences.

Uses primary source materials from professional advertising journals and the business press.

Provides a deep look into the development of print media and billboard advertising.

Part of the Routledge Explorations in Economic History series for academic depth.

Focuses on the standardization and streamlining of audience access in the US market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138201545
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 28 August 2019

Barcode

No barcode data available

Routledge Modern Advertising and the Market for Audience Attention

Pricier than usual. £10 more than the 30-day average — we'd wait.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Forty Years an Advertising Agent: 1865-1905 Book

Absolute Essentials of Advertising (Absolute Essentials of Business and Economics)

Routledge Advertising Today and Tomorrow - Business Textbook

Advertising vol 2

Advertising vol 4

Readings in Advertising, Society, and Consumer Culture

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Advertising vol 1

Advertising vol 3

Advertising Explained (Routledge Library Editions: Advertising)

Dictionary of Advertising and Marketing Concepts

Routledge Global Advertising Practice in a Borderless World

Advertising: Strategy, Creativity and Media

Concise Encyclopedia of Advertising

A History of Advertising: The First 300,000 Years

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Routledge Concise Encyclopedia of Advertising - Business Reference

The Fundamentals of Advertising

Advertising (Critical Concepts in Media and Cultural Studies)

Principles of Advertising: A Global Perspective, Second Edition

The Economics of Advertising (Routledge Library Editions: Advertising)

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

The Economics of Advertising (RLE Advertising): 12 (Routledge Library Editions: Advertising)

Routledge Advertising at the Crossroads - Federal Regulation