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Routledge Fundamentals of Advertising

Amazon

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£59.35 £56.73 £57.30 £57.87 £58.45 £59.02 £59.59 26 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Product Specifications
Brand
Routledge
Colour
Brown
Format
paperback
ASIN
0750615621
Category
Books > Subjects > Business, Finance & Law > Management > Budgeting & Finance
Domain
Amazon UK
Release Date
01 September 1999
Listed Since
22 December 2006

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