Advertising Explained: 03 (Routledge Library Editions: Advertising) - Image 1

£102.25

Routledge Advertising Explained: 03 (Routledge Library Editions: Advertising)

Name: Advertising Explained: 03 (Routledge Library Editions: Advertising)
Brand: Routledge
Price: 95.75 GBP
Availability: InStock

Medical, Legal & Social Sciences

Price History & Forecast

Last 83 days • 83 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 83 days • 5 price levels

Days at Price

Current Price

Price Analysis

Most common price: £102 (40 days, 48.2%)

Price range: £96 - £106

Price levels: 5 different prices over 83 days

Description

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415817765
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 30 August 2012

Barcode

No barcode data available

Routledge Advertising Explained: 03 (Routledge Library Editions: Advertising)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Fundamentals of Advertising

Fundamentals of Advertising

Outdoor Advertising: Its Function in Modern Advertising and Marketing (Routledge Library Editions: Advertising)

Outdoor Advertising (Routledge Library Editions: Advertising)

Planning Advertisements (RLE Advertising): 09 (Routledge Library Editions: Advertising)

Advertising and Psychology (RLE Advertising): 1 (Routledge Library Editions: Advertising)

Introduction to Advertising: Understanding and Managing the Advertising Process

Commercial Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

Concise Encyclopedia of Advertising

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge Advertising and the Mind of the Consumer - 3rd Ed

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Advertising Media Workbook and Sourcebook

Routledge Concise Encyclopedia of Advertising - Business Reference

Routledge Advertising Today and Tomorrow - Business Textbook

How to Plan Advertising

Advertising (Routledge Introductions to Media and Communications)

Advertising vol 3

Routledge Library Editions: Advertising

Advertising, Promotion, and New Media

Routledge Industrial Advertising Copy (RLE Marketing) Volume 9

Advertising (Critical Concepts in Media and Cultural Studies)

Advertising Management in a Digital Environment: Text and Cases

Advertising: Its Business, Culture and Careers