Advertising Explained: 03 (Routledge Library Editions: Advertising) - Image 1

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Routledge Advertising Explained: 03 (Routledge Library Editions: Advertising)

Name: Advertising Explained: 03 (Routledge Library Editions: Advertising)
Brand: Routledge
Price: 99.92 GBP
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Management

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Description

This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415817765
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 21 March 2013
Listed Since: 30 August 2012

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Routledge Advertising Explained: 03 (Routledge Library Editions: Advertising)

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