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Routledge Advertising Explained (RLE Advertising): 03 (Routledge Library Editions: Advertising)

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Description
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference. First published in 1949.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415817765
Category
Books > Subjects > Business, Finance & Law > Management
Domain
Amazon UK
Release Date
21 March 2013
Listed Since
30 August 2012

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