£42.43

Cengage Learning Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Name: Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Brand: Cengage Learning
Price: 29.28 GBP
Availability: InStock

Advertising

Price History & Forecast

Last 31 days • 31 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 31 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £29 (17 days, 54.8%)

Price range: £29 - £42

Price levels: 3 different prices over 31 days

Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today.

Product Specifications

Brand: Cengage Learning
Format: Paperback
ASIN: 1285187814
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 13 February 2014
Listed Since: 10 September 2013

Barcode

No barcode data available

Cengage Learning Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Advertising Media Planning, Seventh Edition (MARKETING/SALES/ADV & PROMO)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

Marketing Communications: Objectives, Strategy, Tactics

Online Advertising and Promotion: Modern Technologies for Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Advertising and Promotion ISE

Advertising and Integrated Brand Promotion

Introduction to Advertising: Understanding and Managing the Advertising Process

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Routledge Integrated Advertising, Promotion, and Marketing Book

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Introduction to Marketing, International Edition

Foundations of Marketing

Social Communication in Advertising: Consumption in the Mediated Marketplace

Concise Encyclopedia of Advertising

Advertising Management in a Digital Environment: Text and Cases

Advertising: Its Business, Culture and Careers

Contemporary Advertising ISE

Advertising, Promotion, and New Media