£18.14

Oxford University Press Strategic Advertising Management

Price data last checked 23 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£18 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical
Generating forecast…
£29.76 £16.98 £19.77 £22.56 £25.34 £28.13 £30.92 26 April 2026 12 May 2026 29 May 2026 15 June 2026 02 July 2026

Price Distribution

Price distribution over 68 days • 8 price levels

Days at Price
Current Price
1 day · current 5 days 15 days 19 days 1 day 5 days 14 days 8 days 0 5 10 14 19 £18 £20 £22 £23 £25 £27 £29 £30 Days at Price

Price Analysis

Most common price: £23 (19 days, 27.9%)

Price range: £18 - £30

Price levels: 8 different prices over 68 days

Description

Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy. With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry. Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The ebook offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks This book is accompanied by the following online resources: For students: Flashcard glossary Additional questions Further reading Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For lecturers: Case study source links Suggested case histories from World Advertising Research Council Suggested classroom exercises PowerPoint slides Figures, tables, and adverts from the textbookWeb links

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 February 2021
Listed Since
04 May 2020

Barcode

No barcode data available

Similar Products You Might Like

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
97% match

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Cengage Learning

£43.98 03 Jul 2026
Concise Encyclopedia of Advertising
96% match

Concise Encyclopedia of Advertising

Routledge

£61.99 15 Jul 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
96% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£33.24 03 Jul 2026
Advertising Management in a Digital Environment: Text and Cases
96% match

Advertising Management in a Digital Environment: Text and Cases

Routledge

£50.99 30 Jun 2026
Advertising Management: Concepts, Theories, Research and Trends
96% match

Advertising Management: Concepts, Theories, Research and Trends

MACMILLAN

£100.08 27 Jun 2026
Advertising Management
96% match

Advertising Management

Routledge

£63.14 03 Jul 2026
Advertising in America: A Reference Handbook (Contemporary World Issues)
96% match

Advertising in America: A Reference Handbook (Contemporary World Issues)

Bloomsbury Academic

£52.53 10 Jul 2026
Routledge Advertising Management - Comprehensive Textbook
96% match

Routledge Advertising Management - Comprehensive Textbook

Routledge

£136.81 16 Jul 2026
Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)
96% match

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Springer

£87.18 06 Jul 2026
Advertising in New Formats and Media: Current Research and Implications for Marketers
96% match

Advertising in New Formats and Media: Current Research and Implications for Marketers

emerald PUBLISHING

£95.99 05 Jul 2026
Sage Publications Advertising and Promotion - 5th Edition
96% match

Sage Publications Advertising and Promotion - 5th Edition

Sage Publications

£44.99 11 Jul 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£42.72 03 Jul 2026
Marketing Strategy: Based on First Principles and Data Analytics
96% match

Marketing Strategy: Based on First Principles and Data Analytics

Springer

£49.37 22 Jun 2026
Marketing Communications Management: Analysis, Planning, Implementation
96% match

Marketing Communications Management: Analysis, Planning, Implementation

Sage Publications

£25.88 02 Jul 2026
Advertising Media Planning: A Brand Management Approach
96% match

Advertising Media Planning: A Brand Management Approach

Routledge

£55.03 02 Jul 2026
Advertising Media Workbook and Sourcebook
96% match

Advertising Media Workbook and Sourcebook

Routledge

£137.76 13 Jul 2026
Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)
96% match

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Routledge

£43.90 02 Jul 2026
Advertising: Developments & Issues in the Digital Age - Book
96% match

Advertising: Developments & Issues in the Digital Age - Book

£157.99 14 Jul 2026
Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition
96% match

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Wiley

£53.18 11 Jul 2026
The Handbook of International Advertising Research (Handbooks in Communication and Media)
96% match

The Handbook of International Advertising Research (Handbooks in Communication and Media)

Wiley-Blackwell

£115.42 15 Jul 2026
Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
96% match

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Sage Publications

£172.00 10 Jul 2026
Advertising, Society, and Consumer Culture
96% match

Advertising, Society, and Consumer Culture

Routledge

£61.44 09 Jul 2026
Advanced Marketing Management: Principles, Skills and Tools
96% match

Advanced Marketing Management: Principles, Skills and Tools

Kogan Page

£40.83 01 Jul 2026
Advertising, Society, and Consumer Culture
96% match

Advertising, Society, and Consumer Culture

Routledge

£170.00 09 Jul 2026