Marketing Communications Management: Analysis, Planning, Implementation - Image 1

£19.99

Sage Publications Marketing Communications Management: Analysis, Planning, Implementation

Name: Marketing Communications Management: Analysis, Planning, Implementation
Brand: Sage Publications
Price: 19.99 GBP
Availability: InStock

Communication & Presentation

This is the usual price. Wait for it to drop, or tell us your number.

£20 today · usual range £0–£0 · best ever £19

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 625 days • 625 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 625 days • 4 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £22-26 (279 days, 44.6%)

Price range: £19 - £36

Price levels: 4 price ranges over 625 days

Description

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0857027875
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 24 September 2014
Listed Since: 20 January 2014

Barcode

No barcode data available

Sage Publications Marketing Communications Management: Analysis, Planning, Implementation

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Marketing Communications: Objectives, Strategy, Tactics

Strategic Advertising Management

Marketing Skills in Practice: Developing a Successful Marketing Career

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Marketing

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Essentials of Marketing

FUNDAMENTALS OF MARKETING

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Strategy: Based on First Principles and Data Analytics

Fundamentals of Marketing

Strategic Integrated Marketing Communications

Foundations of Marketing, 6e

Multi Pack: Consumer Behavior and Managerial Decision Making:(International Edition) with Marketing Communications:A European Perspective

Concise Encyclopedia of Advertising

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Brand Psychology: The Art and Science of Building Strong Brands

Principles and Practice of Marketing

The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers