IGI Global Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company's public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management. About the Author Ayse Erdemir spent most of her childhood years in Ankara and shortly after graduating from TED Ankara College, thanks to a joint project of her father’s, moved to the United States with her family. The stay did not last for long, by high school years they moved back to Turkey. For her undergraduate studies, she once again headed back to the US and pursued her undergraduate degree in Modern Languages and Linguistics at University of Maryland, BC. Following graduation she started working as the integrated marketing communications department for Mercedes-Benz, Turkey. As a post graduate student, one of the prerequisites to enroll in graduate school was to acquire proficiency in another language; thus, she headed to study at Göethe Institut in Mannheim, Germany. Once she fulfilled the required prerequisites, she got admitted to University of Maryland’s graduate school, but this time her track of study was intercultural communication. Her first motivation to consider a career in academia was when her thesis got published as a book and started to be sold by Barnes & Noble. By the end of her graduate years, she was already working part time for one the largest general-circulation daily newspapers based in Maryland, but had her heart in going back to her home country again. Following graduation, she got admitted to the PhD program in Media Studies at Yeditepe University, one of the most prospective universities in Istanbul, Turkey. Along the course of her studies, she worked as research assistant and immediately after graduation with high honors was promoted to an assistant professor position at Istanbul Commerce University. Since then she has been a faculty in Public Relations and Advertising Department. She has published numerous articles in various refereed journals, has a number of book chapters, received best paper grants, attended several international conferences, and presented papers with a focus on Public Relations, Advertising and Marketing.