£146.05

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IGI Global Diverse Methods in Customer Relationship Marketing and Management (Advances in Marketing, Customer Relationship Management, and E-Services)

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£194.53 £141.20 £152.84 £164.47 £176.11 £187.74 £199.38 26 July 2026 10 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price Distribution

Price distribution over 62 days • 2 price levels

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17 days · current 45 days 0 11 23 34 45 £146 £195 Days at Price

Price Analysis

Most common price: £195 (45 days, 72.6%)

Price range: £146 - £195

Price levels: 2 different prices over 62 days

Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers' loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 May 2018
Listed Since
30 January 2018

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