£119.60

Routledge Brand Psychology: The Art and Science of Building Strong Brands

Name: Brand Psychology: The Art and Science of Building Strong Brands
Brand: Routledge
Price: 119.6 GBP
Availability: InStock

Branding & Logo Design

This is the most expensive it has ever been. Walk away.

£120 today · previous high £120 · all-time low £99

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 456 days • 456 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 456 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £107-111 (192 days, 42.1%)

Price range: £99 - £120

Price levels: 5 price ranges over 456 days

Description

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032373768
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 17 November 2023
Listed Since: 29 April 2023

Barcode

No barcode data available

Routledge Brand Psychology: The Art and Science of Building Strong Brands

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands with Moxie: Eight Steps to a Winning Brand

Strong Brands, Strong Relationships

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management in Digital and Sustainable Times

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Marketing Skills in Practice: Developing a Successful Marketing Career

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Personal Brand Management: Marketing Human Value (Management for Professionals)

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Brands: Meaning and Value in Media Culture

Branding and Product Design: An Integrated Perspective

The Brand Strategy Canvas: A One-Page Guide for Startups

Corporate Branding: Areas, arenas and approaches

Brand Management: A Theoretical and Practical Approach

Authentic Personal Branding: A New Blueprint for Building and Aligning a Powerful Leadership Brand

Routledge Brand Management: Research, Theory and Practice

Brands and Brand Management (Critical Perspectives on Business and Management)

Creating Powerful Brands

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective