£40.99

Routledge Brand Management: Mastering Research, Theory and Practice

Name: Brand Management: Mastering Research, Theory and Practice
Brand: Routledge
Price: 40.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367172585
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 29 May 2020
Listed Since: 04 January 2020

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Routledge Brand Management: Mastering Research, Theory and Practice

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