£137.61

Routledge Brand Management: Research, Theory and Practice

Name: Routledge Brand Management: Research, Theory and Practice
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Branding & Logo Design

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Description

Gain a deep understanding of how brands are conceptualized and managed through this comprehensive textbook. Brand Management: Mastering Research, Theory and Practice moves past simple branding quick fixes to provide a thorough overview of management theories developed over the last 35 years. This fully updated third edition offers fresh perspectives on current research and provides detailed analysis of different brand management approaches. This resource is ideal for students and professionals who need to navigate the complexity of modern branding. By organizing more than 1,000 academic sources into a clear taxonomy with eight distinct schools of thought, this book makes complex theoretical frameworks accessible and easy to study. Whether you are researching academic trends or looking to apply established theories to real-world scenarios, this Routledge publication serves as a highly regarded guide to the field.

Key Features

Comprehensive theoretical overview covering 35 years of brand management research and development.

Fully updated third edition featuring the latest academic perspectives and management analysis.

Organized taxonomy that categorizes over 1,000 academic sources into eight schools of thought.

Deep dive into brand complexity that goes beyond basic branding quick fixes.

Highly regarded textbook suitable for advanced study in branding and logo design.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367172577
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 28 May 2020
Listed Since: 04 January 2020

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Routledge Brand Management: Research, Theory and Practice

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