£49.89

Routledge Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Name: Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
Brand: Routledge
Price: 49.89 GBP
Availability: InStock

Branding & Logo Design

This is the most expensive it has ever been. Walk away.

£50 today · previous high £50 · all-time low £38

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 69 days · 69 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 69 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £47-50 (29 days, 42.0%)

Price range: £38 - £50

Price levels: 5 price ranges over 69 days

Description

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

Key Features

New Store Stock

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032765143
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 24 October 2024
Listed Since: 15 May 2024

Barcode

No barcode data available

Routledge Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brands and Branding: Strategy to Build and Nurture Brands

Brand Management: Mastering Research, Theory and Practice

Creating Powerful Brands

Creating Powerful Brands

Brands: Meaning and Value in Media Culture

Branding TV: Principles and Practices

Branding and Product Design: An Integrated Perspective

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Routledge Brand Management: Research, Theory and Practice

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Branding TV: Principles and Practices

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Strategic Brand Management and Development: Creating and Marketing Successful Brands

The Rise of Brands

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Brand Management: Strategy, Measurement and Yield Analysis

Brands: Meaning and Value in Media Culture

Strong Brands, Strong Relationships

Brand Psychology: The Art and Science of Building Strong Brands

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Brand Culture

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)