£41.15

Routledge Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Name: Strategic Brand Design: Designing Brand Identity From a Marketing Perspective
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Branding & Logo Design

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Description

Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It aims to bridge the gap between marketer and designer by containing all the knowledge that both parties need to understand and work together successfully on branding projects. Consisting of four parts, the book begins with a clear explanation of the most important marketing concepts in part 1, followed by a clear step-by-step plan for research and strategy in part 2. Part 3 provides a comprehensive toolkit for brand design based upon that strategy, while part 4 contains a plethora of methods, tools and models for practice as well as questions and assignments to support classroom teaching. Practical, accessible and firmly grounded in research and theory, this book is an ideal reference guide for higher vocational students and students on modules and programs relating to the fields of brand, design, marketing and communication.

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Brand: Routledge
Format: paperback
ASIN: 1032765143
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 24 October 2024
Listed Since: 15 May 2024

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Routledge Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

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