Strong Brands, Strong Relationships - Image 1

£155.10

Routledge Strong Brands, Strong Relationships

Name: Strong Brands, Strong Relationships
Brand: Routledge
Price: 155.1 GBP
Availability: InStock

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£155 today · all-time low £152 (May 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 60 days · 60 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 60 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £163 (42 days, 70.0%)

Price range: £152 - £163

Price levels: 3 different prices over 60 days

Description

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138786829
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 25 June 2015
Listed Since: 05 January 2015

Barcode

No barcode data available

Routledge Strong Brands, Strong Relationships

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer-Brand Relationships: Theory and Practice

Brand Psychology: The Art and Science of Building Strong Brands

Brands and Branding: Strategy to Build and Nurture Brands

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brands and Brand Management (Critical Perspectives on Business and Management)

Routledge Brand Management: Research, Theory and Practice

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brands: Meaning and Value in Media Culture

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Management: A Theoretical and Practical Approach

Brand Management: Mastering Research, Theory and Practice

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Branding and Product Design: An Integrated Perspective

The Rise of Brands

Corporate Branding: Areas, arenas and approaches

Brands: The Logos of the Global Economy (International Library of Sociology)

Creating Powerful Brands

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Brands: Meaning and Value in Media Culture

Routledge Brands: The Logos of the Global Economy - Sociology