£88.77

Routledge Brands: The Logos of the Global Economy - Sociology

Name: Routledge Brands: The Logos of the Global Economy - Sociology
Brand: Routledge
Price: 88.77 GBP
Availability: InStock

Anthropology & Sociology

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£89 today · usual range £83–£89 · best ever £83

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Description

Explore the profound impact of branding in the modern world with Brands: The Logos of the Global Economy. Part of the International Library of Sociology, this Routledge publication examines how brands function as vital cultural forces and drivers of globalization. From the products in your kitchen to the labels on your clothes, brands serve as the essential connection between companies and consumers. This book provides a detailed and innovative analysis of how brands operate within our society. It explores how they mediate the supply and demand of goods and services across the global economy. By functioning as an interface, brands help frame market activities and shape the way we interact with the world around us. This text is an essential resource for students and professionals interested in the sociological aspects of the global market and the power of brand identity.

Key Features

Analyzes how brands act as a connection point between companies and consumers in a globalized society.

Examines the role of brands as key cultural forces that influence modern daily life and consumption.

Explains how branding mediates the supply and demand of various products and services globally.

Provides a detailed look at how brands function as an interface to frame market activities.

Offers an innovative sociological perspective on the impact of logos and brands on the global economy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415251826
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 August 2004
Listed Since: 05 February 2007

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Routledge Brands: The Logos of the Global Economy - Sociology

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