Brands: The Logos of the Global Economy - Sociology - Image 1

£89.18

Routledge Brands: The Logos of the Global Economy - Sociology

Name: Brands: The Logos of the Global Economy - Sociology
Brand: Routledge
Price: 89.18 GBP
Availability: InStock

Anthropology & Sociology

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£89 today · all-time low £87 (Sep 2026) · usually £88

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Description

Brands: The Logos of the Global Economy is a comprehensive exploration of how brands have become central cultural forces shaping our modern world. This International Library of Sociology title offers detailed and innovative analysis of branding as a global phenomenon, examining how brands mediate supply and demand in the global economy while functioning as critical interfaces between companies and consumers. Illustrated with numerous real-world examples, the book demonstrates how brands frame market activities and communicate values across cultures, establishing themselves as some of the most important vehicles of globalisation. Ideal for students, academics and anyone seeking to understand the sociological impact of branding on contemporary society, this Routledge publication provides essential insights into how brands have become embedded in every aspect of modern life, from high streets to kitchens to digital spaces.

Key Features

Offers detailed and innovative analysis of brands as key cultural forces shaping the global economy and consumer behaviour.

Illustrated with numerous examples demonstrating how brands mediate supply and demand across international markets.

Examines how brands function as interfaces framing market activities and communication between companies and consumers.

Published by Routledge as part of the International Library of Sociology, providing academic credibility and scholarly depth.

Explores the role of globalisation in brand development and how branding has become embedded in everyday life.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415251826
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 August 2004
Listed Since: 05 February 2007

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Routledge Brands: The Logos of the Global Economy - Sociology

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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