Branding Latin America: Strategies, Aims, Resistance - Image 1

£80.10

Lexington Books Branding Latin America: Strategies, Aims, Resistance

Name: Branding Latin America: Strategies, Aims, Resistance
Brand: Lexington Books
Price: 80.1 GBP
Availability: InStock

Management

This is the most expensive it has ever been. Walk away.

£80 today · previous high £80 · all-time low £80

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 34 days • 34 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 34 days • 1 price levels

Days at Price

Price Analysis

Most common price: £80 (34 days, 100.0%)

Price range: £80 - £80

Price levels: 1 different prices over 34 days

Description

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1498568270
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 15 February 2018
Listed Since: 28 October 2017

Barcode

No barcode data available

Lexington Books Branding Latin America: Strategies, Aims, Resistance

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Brands: The Logos of the Global Economy (International Library of Sociology)

Branding the Nation, the Place, the Product (Routledge Studies in Human Geography)

Brands and Branding: Strategy to Build and Nurture Brands

Branding TV: Principles and Practices

The Rise of Brands

Facets of Corporate Identity, Communication and Reputation

Branding and Product Design: An Integrated Perspective

Branding TV: Principles and Practices

The Language of Branding: Theory, Strategies, and Tactics

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Routledge Critical Branding: Postcolonial Studies and the Market

City Branding: Concepts and Tools for Reputation Management and Tourism Development

Brand Management: Strategy, Measurement and Yield Analysis

Public Health Branding: Applying Marketing for Social Change

Globally-Minded Marketing: A Cultural Approach to Building Iconic Brands

Brand Management: A Theoretical and Practical Approach

Branding Brazil: Transforming Citizenship on Screen

Routledge Brand Management: Research, Theory and Practice

Creating Powerful Brands

Research Handbook on Brand Co-Creation: Theory, Practice and Ethical Implications

Brands: The New Wealth Creators

Understanding Place and Destination Branding (Understanding series)

Brands: Meaning and Value in Media Culture

PSYCHOLOGY OF BRANDING (Psychology Research Progress)