Branding Latin America: Strategies, Aims, Resistance - Image 1

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Lexington Books Branding Latin America: Strategies, Aims, Resistance

Name: Branding Latin America: Strategies, Aims, Resistance
Brand: Lexington Books
Price: 79.64 GBP
Availability: InStock

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Description

As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 1498568270
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 15 February 2018
Listed Since: 28 October 2017

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Lexington Books Branding Latin America: Strategies, Aims, Resistance

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