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£77.66

MACMILLAN Competition in Higher Education Branding and Marketing: National and Global Perspectives

Name: Competition in Higher Education Branding and Marketing: National and Global Perspectives
Brand: MACMILLAN
Price: 77.55 GBP
Availability: InStock

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Description

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319585266
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 October 2017
Listed Since: 06 April 2017

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MACMILLAN Competition in Higher Education Branding and Marketing: National and Global Perspectives

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