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MACMILLAN Competition in Higher Education Branding and Marketing: National and Global Perspectives

Amazon

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£78.24 £74.32 £75.89 £77.45 £79.02 £80.58 £82.15 26 July 2026 10 August 2026 25 August 2026 09 September 2026 24 September 2026
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Description
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Product Specifications
Brand
MACMILLAN
Format
hardcover
ASIN
3319585266
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
18 October 2017
Listed Since
06 April 2017

Barcode

No barcode data available

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