£46.99

Routledge Marketing Higher Education: Understanding How to Build and Promote the University Brand

Name: Marketing Higher Education: Understanding How to Build and Promote the University Brand
Brand: Routledge
Price: 46.99 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£47 today · previous high £47 · all-time low £35

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 367 days • 367 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 367 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £42-45 (144 days, 39.2%)

Price range: £35 - £47

Price levels: 5 price ranges over 367 days

Description

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.

Key Features

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Product_Type: ABIS_BOOK

Brand: Routledge

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 036774919X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 15 July 2022
Listed Since: 23 January 2022

Barcode

No barcode data available

Routledge Marketing Higher Education: Understanding How to Build and Promote the University Brand

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

New Strategies in Higher Education Marketing

Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

Marketing Higher Education

Business Practices in Higher Education: A Guide for Today's Administrators

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Higher Education in Saudi Arabia: Achievements, Challenges and Opportunities: 40 (Higher Education Dynamics, 40)

Competition in Higher Education Branding and Marketing: National and Global Perspectives

Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions

Higher Education and the Market

Routledge In Pursuit of Prestige - Higher Education Strategy

Higher Education and the Creative Economy: Beyond the campus (Regions and Cities)

Innovative Strategy Making in Higher Education

Leadership for World-Class Universities: Challenges for Developing Countries

AI in Marketing: Applications, Insights, and Analysis

A Handbook for Leaders in Higher Education: Transforming teaching and learning

Online Teaching and Learning in Higher Education during COVID-19: International Perspectives and Experiences (Routledge Studies in Global Student Mobility)

Improving University Reputation Through Academic Digital Branding (Advances in Educational Marketing, Administration, and Leadership)

The Marketisation of Higher Education and the Student as Consumer

On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)

Marketing University Outreach Programs

Creative Arts Marketing

Internationalization of Higher Education: The Case of Hong Kong: 28 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 28)

Essentials of Marketing: Theory and Practice for a Marketing Career