The Marketisation of Higher Education and the Student as Consumer - Image 1

£119.60

Routledge The Marketisation of Higher Education and the Student as Consumer

Name: The Marketisation of Higher Education and the Student as Consumer
Brand: Routledge
Price: 115.22 GBP
Availability: InStock

Management

Price History & Forecast

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £120 (82 days, 95.3%)

Price range: £115 - £120

Price levels: 2 different prices over 86 days

Description

Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as consumers and institutions working to improve the extent to which they meet ‘consumer demands’. Especially given the latest government funding cuts, the most prevalent outlook in Higher Education today is one of business, forcing institutions to reassess the way they are managed and promoted to ensure maximum efficiency, sales and ‘profits’. Students view the opportunity to gain a degree as a right, and a service which they have paid for, demanding a greater choice and a return on their investment. Changes in higher education have been rapid, and there has been little critical research into the implications. This volume brings together internationally comparative academic perspectives, critical accounts and empirical research to explore fully the issues and experiences of education as a commodity, examining: the international and financial context of marketisation the new purposes of universities the implications of university branding and promotion league tables and student surveys vs. quality of education the higher education market and distance learning students as ‘active consumers’ in the co-creation of value changing student experiences, demands and focus. With contributions from many of the leading names involved in Higher Education including Ron Barnett, Frank Furedi, Lewis Elton, Roger Brown and also Laurie Taylor in his journalistic guise as an academic at the University of Poppleton, this book will be essential reading for many.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415584450
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 30 September 2010
Listed Since: 02 February 2010

Barcode

No barcode data available

Routledge The Marketisation of Higher Education and the Student as Consumer

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Higher Education and the Market

Routledge Higher Education and the Student - Academic Book

Higher Education and the Student: From welfare state to neoliberalism (Routledge Research in Higher Education)

Marketing Higher Education

Routledge - Dimensions of Marketisation in Higher Education

Routledge - Education and the Culture of Consumption

On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)

Routledge Student Financing of Higher Education - Comparative Study

The Consumer Experience of Higher Education: The Rise of Capsule Education (Continuum Studies in Education (Hardcover))

Enhancing Quality in Higher Education: International perspectives (International Studies in Higher Education)

The Evolution of Transnational Education: Pathways, Globalisation and Emerging Trends (Routledge Research in International and Comparative Education)

The Global Student Experience: An International and Comparative Analysis (International Studies in Higher Education)

Student Attainment in Higher Education: Issues, controversies and debates

Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

Routledge Understanding the Higher Education Market in Africa

Understanding Mass Higher Education: Comparative Perspectives on Access

Routledge In Pursuit of Prestige - Higher Education Strategy

Routledge Handbook of the Sociology of Higher Education (Routledge International Handbooks)

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Continuum - The Future of Higher Education Coursebook

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Engaging the Curriculum in Higher Education

The RoutledgeFalmer Reader in Higher Education

Routledge - Global Perspectives on Higher Education Book