The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium - Image 1

£66.96

Edward Elgar Publishing The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Name: The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
Brand: Edward Elgar Publishing
Price: 66.96 GBP
Availability: InStock

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About as cheap as it gets. The only time it was cheaper was 9 months ago.

£67 today · all-time low £64 (Aug 2025) · usually the usual

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Most common price: £68 (215 days, 46.3%)

Price range: £64 - £76

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Description

The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival. The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets. This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1840643293
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 26 September 2001
Listed Since: 16 December 2006

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Edward Elgar Publishing The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

About as cheap as it gets. The only time it was cheaper was 9 months ago.

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