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Routledge On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)

Amazon

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£93.79 £89.88 £90.74 £91.59 £92.44 £93.29 £94.15 25 July 2026 07 August 2026 21 August 2026 04 September 2026 18 September 2026
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Description

Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 November 2013
Listed Since
22 June 2013

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