On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management) - Image 1

£85.40

Routledge On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)

Name: On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)
Brand: Routledge
Price: 81.19 GBP
Availability: InStock

Economics

Price History & Forecast

Last 35 days • 35 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 35 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £85 (16 days, 45.7%)

Price range: £81 - £85

Price levels: 3 different prices over 35 days

Description

Product Description Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, Directors of Programs and faculty, as well as those who work in departments of marketing within higher education institutions, recognise the increasing utility of marketing what they have to offer. Our purpose in this research based book on higher education marketing is to bring to the diversity of these publics a more sophisticated way of thinking about, and methods for, marketing higher education. This book was originally published as a special issue of the Journal of Marketing Management. About the Author Anthony Lowrie is Professor of Marketing at Minnesota State University, USA. In addition to this post, he is a visiting reader at the University of Surrey, Guildford, UK, currently lives in Massachusetts and works at Emerson College, Boston, USA. Previously, he was an Economic and Social Research Council research fellow at the Judge School of Business, Cambridge University, UK, where he had previously undertaken a PhD in the subject of marketing higher education. He has published on branding higher education, the promotion of relevance in higher education, accreditation of business schools, research networks, service encounters in the classroom, and the influence of professor characteristics on student satisfaction and dissatisfaction. He is co-editor of the Journal of Marketing for Higher Education and founding chair of the American Marketing Association special interest group on Marketing for Higher Education. Jane Hemsley-Brown is Associate Dean (International), and Reader in Marketing Research at University of Surrey, Guildford, Surrey, UK. Jane is the author of over 70 papers and articles on consumer behaviour, choice in education markets and management decision-making, including two books: The Management and Leadership of Education Marketing: Research, Practice and Applications (2013 with Oplatka) and Choosing Futures: Young people’s decision-making in education, training and careers markets (2001, with Foskett). Jane is also co-editor of the Journal of Marketing for Higher Education with Dr Anthony Lowrie of Emerson College, Boston, MA, USA.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415725631
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 November 2013
Listed Since: 22 June 2013

Barcode

No barcode data available

Routledge On the Marketisation and Marketing of Higher Education (Key Issues in Marketing Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Higher Education Marketing in Africa: Explorations into Student Choice

Routledge Understanding the Higher Education Market in Africa

The Marketisation of Higher Education and the Student as Consumer

Marketing Higher Education

Values of the University in a Time of Uncertainty

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Handbook of Marketing

Handbook of Research on Administration, Policy, and Leadership in Higher Education (Advances in Educational Marketing, Administration, and Leadership)

A Practical Guide to University and College Management: Beyond Bureaucracy

Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

Consumer Behaviour

Charity Marketing: Contemporary Issues, Research and Practice (Routledge Studies in Marketing)

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Valuepack: Marketing Management with Marketing Strategy Plus Business Students Handbook Plus Research Methods for Business Students

The Global Student Experience: An International and Comparative Analysis (International Studies in Higher Education)

Higher Education and the Market

Marketing w/PowerWeb

Higher Education and Love: Institutional, Pedagogical and Personal Trajectories

Marketing

Marketing Research: Planning, Process, Practice

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Internationalization and Employability in Higher Education (Internationalization in Higher Education Series)

Entrepreneurship Education: New Perspectives on Entrepreneurship Education: 7 (Contemporary Issues in Entrepreneurship Research, 7)

Contemporary Issues in Branding