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Parlux Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Amazon

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£183.99 £182.00 £182.43 £182.87 £183.30 £183.74 £184.17 25 July 2026 04 August 2026 15 August 2026 25 August 2026 05 September 2026
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Price range: £182 - £184

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Description

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Product Specifications

Brand
Parlux
Format
hardcover
Domain
Amazon UK
Release Date
31 May 2013
Listed Since
20 December 2012

Barcode

No barcode data available

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