Academic Brands: Distinction in Global Higher Education - Image 1

£75.89

Cambridge University Press Academic Brands: Distinction in Global Higher Education

Name: Academic Brands: Distinction in Global Higher Education
Brand: Cambridge University Press
Price: 75.89 GBP
Availability: InStock

Management

About as cheap as it gets. The only time it was cheaper was 6 months ago.

£76 today · all-time low £76 (Nov 2025) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 115 days • 115 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 115 days • 1 price levels

Days at Price

Price Analysis

Most common price: £76 (115 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 115 days

Description

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics including the uniqueness of academic brands, their role in the global brand economy of distinction, and their vulnerability to problematic social and political associations. By focusing on brands, the volume analyzes the tensions between the university's traditional commitment to public interest values – education, research, and the production of knowledge – and its increasingly managerial culture framed by corporate, private values. Available as Open Access on Cambridge Core.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1108841376
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 21 July 2022
Listed Since: 13 November 2021

Barcode

No barcode data available

Cambridge University Press Academic Brands: Distinction in Global Higher Education

About as cheap as it gets. The only time it was cheaper was 6 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Improving University Reputation Through Academic Digital Branding (Advances in Educational Marketing, Administration, and Leadership)

Competition in Higher Education Branding and Marketing: National and Global Perspectives

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Strategic Marketing of Higher Education in Africa (Routledge Studies in Marketing)

Academic Administration: A Quest for Better Management and Leadership in Higher Education (Education in a Competitive and Globalizing World Series)

The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium

Contemporary Colleges and Universities: A Reader: 64 (Adolescent Cultures, School & Society)

Marketing Higher Education

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Assessing and Enhancing Student Experience in Higher Education

The Social Structures of Global Academia (Routledge Advances in Sociology)

University Women: A History of Women and Higher Education in Canada (Carleton Library Series)

The Rise of Brands

The Changing Role of Women in Higher Education: Academic and Leadership Issues: 17 (The Changing Academy – The Changing Academic Profession in International Comparative Perspective, 17)

New Perspectives on Using Accreditation to Improve Higher Education

Postgraduate Education in Higher Education (University Development and Administration)

Brand Management: A Theoretical and Practical Approach

World-Class Universities: Global Trends and Institutional Models: 51 (Global Perspectives on Higher Education, 51)

Knowledge Production and Contradictory Functions in African Higher Education

Branding TV: Principles and Practices

American Universities in a Global Market (National Bureau of Economic Research Conference Report)

University-Industry Collaboration Strategies in the Digital Era (Advances in Higher Education and Professional Development)

For-Profit Universities: The Shifting Landscape of Marketized Higher Education

University-Industry Collaboration Strategies in the Digital Era