£85.00

Berg Publishers The Rise of Brands

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Price History & Forecast

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Last 72 days · 72 data points (no recent data)

Historical
Generating forecast…
£85.00 £80.75 £82.45 £84.15 £85.85 £87.55 £89.25 26 April 2026 13 May 2026 31 May 2026 18 June 2026 06 July 2026

Price Distribution

Price distribution over 72 days • 1 price levels

Days at Price
72 days 0 18 36 54 72 £85 Days at Price

Price Analysis

Most common price: £85 (72 days, 100.0%)

Price range: £85 - £85

Price levels: 1 different prices over 72 days

Description

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 October 2007
Listed Since
09 December 2006

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