£85.00

Berg Publishers The Rise of Brands

Name: The Rise of Brands
Brand: Berg Publishers
Price: 85.0 GBP
Availability: InStock

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£85 today · previous high £85 · all-time low £39

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Last 630 days • 630 data points (No recent data available)

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Price distribution over 630 days • 6 price levels

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Most common price: £85 (269 days, 42.7%)

Price range: £39 - £85

Price levels: 6 different prices over 630 days

Description

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.

Product Specifications

Brand: Berg Publishers
Format: Hardcover
ASIN: 1845203836
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 01 October 2007
Listed Since: 09 December 2006

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Berg Publishers The Rise of Brands

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