£149.92

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£150 today · previous high £150 · all-time low £137

Routledge Critical Branding: Postcolonial Studies and the Market

Amazon

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Description
Critical Branding examines the intricate relationship between postcolonial studies and market dynamics, addressing what scholars identify as the field's longstanding materialist challenge. This Routledge Research title moves beyond previous critiques of literary writers in commercial contexts to provide a systematic exploration of how postcolonial critics and their scholarship intersect with capitalism. The book challenges sweeping accusations of complicity, instead offering nuanced analysis of the market's influence on postcolonial studies as an academic discipline. Essential reading for scholars, academics, and students engaged with postcolonial literary criticism, cultural studies, and the political economy of knowledge production, this volume contributes significantly to contemporary debates about intellectual labour, institutional positioning, and the ethical dimensions of scholarly work within market-driven environments.

Key Features

Critical Branding addresses postcolonial studies' relationship with market forces and economic systems comprehensively.

Routledge Research publication offers scholarly analysis of how capitalism shapes postcolonial criticism and academic positioning.

The book systematically explores the complicity debate surrounding postcolonial studies and commercial interests.

Ideal for postcolonial literary scholars, cultural critics, and students examining knowledge production within market contexts.

Examines the status and agency of postcolonial intellectuals working within capitalist academic and publishing structures.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
1138502227
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
27 March 2018
Listed Since
16 December 2017

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