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£99.41

NYU Press Brands: The New Wealth Creators

Name: Brands: The New Wealth Creators
Brand: NYU Press
Price: 74.0 GBP
Availability: InStock

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Description

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.

Product Specifications

Brand: NYU Press
Format: Hardcover
ASIN: 0814755992
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 01 December 1997
Listed Since: 30 December 2006

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NYU Press Brands: The New Wealth Creators

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