£25.47

Routledge Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Routledge
Price: 25.47 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 28 days • 28 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 28 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £25 (13 days, 46.4%)

Price range: £22 - £25

Price levels: 3 different prices over 28 days

Description

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald & Wallace • Summarise the latest thinking and best practice in the domain of branding • Show how branding theories are implemented in practice with all new real marketing campaigns • Bring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1856178498
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 29 September 2010
Listed Since: 17 June 2010

Barcode

No barcode data available

Routledge Creating Powerful Brands

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Creating Powerful Brands

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge - From Brand Vision to Brand Evaluation Textbook

Brand Management: Mastering Research, Theory and Practice

Brands: Meaning and Value in Media Culture

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

Nation Branding: Concepts, Issues, Practice

Strategic Brand Management and Development: Creating and Marketing Successful Brands

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brands and Branding: Strategy to Build and Nurture Brands

Routledge Brand Management: Research, Theory and Practice

Brand Management: An Introduction through Storytelling

Strategic Integrated Marketing Communications

Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Brand Psychology: The Art and Science of Building Strong Brands

Strategic Brand Management and Development: Creating and Marketing Successful Brands

Contemporary Issues in Branding

Strategic Brand Management

Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Destination Brands: Managing Place Reputation

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Digital Content Marketing: Creating Value in Practice

Positioning the Brand: An Inside-Out Approach

Facets of Corporate Identity, Communication and Reputation