£49.39

Routledge Strategic Brand Management and Development: Creating and Marketing Successful Brands

Name: Strategic Brand Management and Development: Creating and Marketing Successful Brands
Brand: Routledge
Price: 49.39 GBP
Availability: InStock

E-commerce

This is the most expensive it has ever been. Walk away.

£49 today · previous high £49 · all-time low £48

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 67 days · 67 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 67 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £49 (44 days, 65.7%)

Price range: £48 - £49

Price levels: 2 different prices over 67 days

Description

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367338750
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 31 December 2020
Listed Since: 27 July 2020

Barcode

No barcode data available

Routledge Strategic Brand Management and Development: Creating and Marketing Successful Brands

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Brand Management and Development: Creating and Marketing Successful Brands

Brands and Branding: Strategy to Build and Nurture Brands

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brand Management: Mastering Research, Theory and Practice

Brands: Meaning and Value in Media Culture

Routledge Brand Management: Research, Theory and Practice

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Strategic Brand Management: A European Perspective

Brand Management: An Introduction through Storytelling

Routledge - From Brand Vision to Brand Evaluation Textbook

Creating Powerful Brands

Brands and Brand Management (Critical Perspectives on Business and Management)

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Management: A Theoretical and Practical Approach

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Strong Brands, Strong Relationships

Creating Powerful Brands

Brand Culture

The Rise of Brands

Brand Psychology: The Art and Science of Building Strong Brands

Springer - B2B Brand Management - Industrial Branding Book

Product and Brand Management