£171.85

Routledge From Brand Vision to Brand Evaluation - Routledge Marketing

Name: From Brand Vision to Brand Evaluation - Routledge Marketing
Brand: Routledge
Price: 171.85 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£172 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 13 days · 13 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 13 days • 1 price levels

Days at Price

Price Analysis

Most common price: £172 (13 days, 100.0%)

Price range: £172 - £172

Price levels: 1 different prices over 13 days

Description

This comprehensive guide from Routledge takes marketing students and professionals beyond introductory concepts to master the strategic process of building and evaluating brands that dominate global markets. Designed for the 25,000 UK marketing students seeking advanced knowledge, this highly respected scholarly text bridges theory and practice with real-world examples of influential marketing campaigns. The book builds on foundational branding principles to equip readers with actionable skills for developing, implementing, and strengthening brands that drive competitive advantage. Whether studying for marketing qualifications or working in brand management roles, this illustrated resource provides the strategic frameworks and practical insights needed to understand how the world's biggest brands achieve and maintain market leadership. Perfect for students ready to elevate their branding expertise and marketing professionals seeking evidence-based approaches to brand building.

Key Features

Follows on from the introductory textbook Creating Powerful Brands, offering advanced strategic knowledge for experienced marketers and advanced students.

Comes highly illustrated with real examples of influential marketing campaigns that demonstrate branding principles in action.

Develops essential skills needed to design and implement brand strategies that create market-leading brands.

Serves as a key scholarly text on branding for marketing students seeking to understand how major brands gain global market ground.

Published by Routledge, a respected academic publisher known for authoritative business and marketing education resources.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138128589
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 September 2015
Listed Since: 03 November 2015

Barcode

No barcode data available

Routledge From Brand Vision to Brand Evaluation - Routledge Marketing

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Brands and Branding: Strategy to Build and Nurture Brands

Creating Powerful Brands

Brand Management: Mastering Research, Theory and Practice - Routledge

Creating Powerful Brands

Brands: Meaning and Value in Media Culture

Strategic Brand Design: Designing Brand Identity From a Marketing Perspective

The Rise of Brands

Brand Management: Mastering Research, Theory and Practice

Brand Management: An Introduction through Storytelling

Branding TV: Principles and Practices

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

Cases on Branding Strategies and Product Development: Successes and Pitfalls

Branding TV: Principles and Practices

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Brand Management: A Theoretical and Practical Approach

Brands and Brand Management (Critical Perspectives on Business and Management)

Brands: Meaning and Value in Media Culture

Brand Meaning: Meaning, Myth and Mystique in Today’s Brands

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

The Routledge Companion to Contemporary Brand Management (Routledge Companions in Marketing, Advertising and Communication)

Brand Management: Strategy, Measurement and Yield Analysis

Strategic Brand Management and Development: Creating and Marketing Successful Brands