£171.55

Routledge - From Brand Vision to Brand Evaluation Textbook

Name: Routledge - From Brand Vision to Brand Evaluation Textbook
Brand: Routledge
Price: 171.55 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Master the strategic process of growing and strengthening brands with this respected scholarly text from Routledge. Designed for students and professionals, this book bridges the gap between theory and real-world application. As marketing education grows, understanding how branding works becomes essential for success in global markets. This title serves as an advanced follow-up to the introductory textbook, Creating Powerful Brands. It moves beyond the basics to provide the skills needed to develop and implement effective branding strategies. Through highly illustrated content, readers can study real examples of influential marketing campaigns to see how the world's biggest brands gain ground. Whether you are a student looking to take your knowledge to the next level or a professional seeking a deeper understanding of brand evaluation, this book provides a comprehensive guide to the branding lifecycle. It is a must-have resource for anyone serious about mastering the complexities of brand management and corporate identity.

Key Features

Advanced strategic guidance that helps students move beyond introductory concepts to develop and implement their own brand strategies.

Highly illustrated content featuring real examples of influential marketing campaigns to demonstrate how brands succeed in global markets.

A respected scholarly text that serves as the professional follow-up to the well-known introductory book, Creating Powerful Brands.

Comprehensive coverage of the entire branding process, from initial vision through to formal brand evaluation.

Expertly written by Routledge to support the high standards of marketing education and professional development.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138128589
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 September 2015
Listed Since: 03 November 2015

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Routledge - From Brand Vision to Brand Evaluation Textbook

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