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Routledge Creating Powerful Brands - 4th Edition Textbook
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Description
Key Features
This fourth edition of Creating Powerful Brands serves as a definitive introductory textbook for students studying branding.
Authors de Chernatony, McDonald, and Wallace summarize the latest thinking and best practices within the branding domain.
The text includes over 50 brand-new, real examples of influential marketing campaigns to demonstrate theory in action.
This Routledge publication is highly illustrated to help readers visualize how branding theories are implemented in practice.
The book provides a strategic framework to help students develop critical thinking skills regarding brand management.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1856178498
- Domain
- Amazon UK
- Release Date
- 29 September 2010
- Listed Since
- 17 June 2010
Barcode
No barcode data available
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