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Willford Press Advertising and Branding: Creating a Global Business

Name: Advertising and Branding: Creating a Global Business
Brand: Willford Press
Price: 65.48 GBP
Availability: InStock

Advertising

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Price range: £65 - £69

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Description

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of communication, for example TV and radio ads, billboards, etc. Branding refers to products marked with a logo or sometimes a slogan for brand recognition, such as posters, stickers, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of advertising and marketing. It will help the readers in keeping pace with the rapid changes in this field.

Key Features

Pages Count - 206. Binding type - Hardcover.

Product Specifications

Brand: Willford Press
Format: hardcover
ASIN: 1682854558
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 29 May 2018
Listed Since: 09 January 2018

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Willford Press Advertising and Branding: Creating a Global Business

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